
A Note From Isabella
Five reasons your skincare isn't working
Written by Isabella Loneragan


Before We Begin
You are not the problem. The assumptions are.
Over twenty years and more than ten thousand complexions, I have heard the same quiet frustration in my treatment room more times than I can count. "I am doing everything right, and my skin still won't behave."
You are not imagining it, and you are not doing it wrong. In almost every case the issue is not effort or willpower. It is a handful of ideas about how skin actually works, ideas the beauty industry has little reason to challenge.
Here are the five I see most often, and what your skin is genuinely asking for instead.
You are treating the surface, not the cause
Most skincare is designed to act on what you can see. A breakout, a patch of pigment, a fine line. So we reach for the product that promises to erase it. The trouble is that what shows on the surface is usually the last chapter of a much longer story happening underneath: barrier function, hydration, circulation, inflammation, the way your skin renews itself.
Treat only the symptom and it returns, because the cause was never addressed. Real change begins with understanding why your skin is doing what it is doing. In clinic I use Observ® 520 diagnostic imaging to look beneath the surface before I recommend a single thing, because guessing is both expensive and slow.


You are buying ingredients, not a plan
There has never been more information about active ingredients, and never more confusion. Vitamin C in the morning, retinol at night, an acid twice a week, the peptide everyone is talking about. Each may be excellent on its own. Applied together without sequence or strategy, they often cancel one another out, or quietly irritate the skin.
Skin does not respond to the number of products on your shelf. It responds to the right things, in the right order, at the right time, adjusted as it changes. A serum is not a strategy.
You are doing too much
This is the one nobody wants to hear. In the pursuit of glow, many people exfoliate, resurface and strip far more than their skin can tolerate. The barrier, that thin protective layer that holds moisture in and irritation out, begins to break down. The result looks like sensitivity, redness, congestion or a dullness no serum seems to fix, and so the instinct is to do even more.
It is a difficult cycle to see from the inside. More often than not, the most powerful thing I can do for a complexion is take things away and give it room to recover. Restraint is a skill.


You are forgetting that skin is living tissue
Skincare has become almost entirely topical, as though the face were a surface to be coated rather than living tissue to be cared for. Yet so much of how skin looks comes down to what is happening beneath it: blood flow carrying oxygen and nutrients, lymphatic movement clearing away what the skin no longer needs.
This is the thinking behind the touch-led techniques our clinic is known for, and behind The Intrinsic Facial® I created. Worked properly, the tissue and muscle of the face respond in a way no cream applied in isolation can replicate. Glow is not only something you apply. It is something you stimulate.
You expect a product to do a professional's work
Home care matters enormously. It is also only half of the picture. Expecting a retail product to deliver what professional analysis, treatment and a tailored regimen achieve together is a little like expecting good running shoes to train you for the marathon. The shoes help. They do not do the work.
The complexions that genuinely change are the ones where expert assessment, in-clinic treatment and honest home care all point in the same direction, given consistency and a little patience. Skin works to its own timeline, and it rewards those who stop starting over.


Your skin is not broken. It has simply never had a plan.
If any of this feels familiar, I would like you to take it as good news. It means the results you have been chasing were never out of reach. The approach simply needed to change.
That is the work we do every day at The Skinformé Clinic, in St Leonards in Sydney and in Bowral in the Southern Highlands: looking properly, thinking clearly and building a plan your skin can actually follow. When you are ready, I would love to look at your skin properly.
Founder & Clinical Director, The Skinformé Clinic
I'm ready now →
